Hindmarsh Landcare Network hopes a new shopfront in Nhill will boost its profile among Wimmera residents.
The network opened the shopfront at 99 Nelson Street last month after moving from an office behind the town's post office.
Network chairman Darryl Argall said the new office would raise awareness of Landcare programs.
"People weren't as aware as they could be of who we are and what we do because our previous location behind the post office meant we didn't receive any community exposure," he said.
"Our new office puts us in full view of the community, where people can read our news and displays or drop in for a chat on issues that concern them.
"Our members and staff put in a lot of effort to make sure the office was open by Christmas."
Landcare officer Phillip Falcke said the new office had already proved a success.
He said Wimmera residents were welcome to visit or tour the new office between 9am and 5pm on weekdays.
"We are already getting people dropping in every day because it helps increase people's awareness of our existence," he said.
"The office is lighter and brighter it is much bigger, has meeting rooms and is just superior.
"It gives people organisational space because they can come here and work, so it is good for us in every way."
Mr Falcke said the network's initiatives, which include tree planting weekends, were vital for maintaining and improving the shire's environment.
He said the network would begin a trial to improve cropping quality with biochar next month.
"Our purpose is to help promote the economic, social and environmental sustainability of Hindmarsh," he said.
"We do that through community education, sustainability projects and enhancement of the natural environment."
Hindmarsh Shire mayor Rob Gersch said the new network office would benefit the shire.
"Landcare is very important in our area because the work they do within the Landcare movement is vital," he said.
"They do work with vermin, weed control and the Hindmarsh tree planting weekend is a big part of the shire's calendar.
"It is all about co-operation between landowners, farming communities and Landcare groups throughout Hindmarsh Shire."