COUNTRY Alliance will contest the seat of Mallee at the federal election on September 7.
The party has pre-selected Kerang's Michael Coldham as its candidate.
Mr Coldham has a degree in law and a graduate diploma in education.
He is president of Kerang Business Council and has been a solicitor for Bird Life Australia, the RSPCA, Warrnambool Surf Life Saving Club and Range Rover Club Victoria.
"I've been friends with Country Alliance for some time and dealt with them in regard to recreational use of public land and the importance of recreation in our lives," he said.
"They rang me up and asked if I wanted to stand and I thought it was a great idea.
"I think someone has to stand up and represent a different section of our community.
"We are not mainstream, so we are not trying to change the world, but we are trying to focus on things we think are important, such as recreation.
"The party has good ideas about rural and regional Victoria receiving more support for health, education and welfare.''
Mr Coldham said issues in the Mallee also included employment and water.
"The Mallee has a lot of issues involved with jobs and we need to focus on that federally," he said.
"We also need to look at water rights we talk about adding water and making things grow, but for 10 years we've had a pretty rough time with drought.
"We want better support for the farming economy and a greater focus on health policies, including more specialist services and regional doctors and nurses."
He said as a minor party, Country Alliance also looked at issues with the carbon tax and the direct impact it had on rural communities.
Mr Coldham said it was important that such issues were discussed throughout the electorate.
"Everyone is aware of what we need but the people in Canberra don't hear the message strongly enough," he said.
Mr Coldham said being part of a minor party, he was on a shoestring budget for his campaign.
"The best way I can communicate with people is through the media," he said.
"I'm trying to get the message across that we, the ordinary people, need more attention and Country Alliance can give people a choice."
Eleven parties will contest Mallee in the federal election.
Other candidates are Lydia Senior for the Australian Labor Party, Andrew Broad for the Nationals, Chris Crewther for the Liberals, Vince Cirillo for the Katter's Australian Party, Tim Middleton for the Rise Up Australia Party, Mark Cory for the Palmer United Party, Jane MacAllister for the Greens, Amy Mulcahy for the Australian Sex Party, Chris Lahy for the Citizens Electoral Council and Neil Buller for Family First.