Horsham Safeway's fundraising team has hit the ground running for next year's Good Friday Appeal.
The store has raised $5000 for the Royal Children's Hospital since Good Friday this year.
Team members said Wimmera residents could donate $2 by buying a fish to place on an underwater scene painted on the store's windows.
Fundraising co-ordinator Annette Eldridge said the store hoped to surpass this year's total of $28,774.
It was the second highest total of any of Safeway's Victorian stores.
"We have set our target at $30,000. We don't want to set it too high and make it unachievable," Mrs Eldridge said.
"We had a big tree last year to encourage people to donate and we wanted to do something creative this year as well.
"The children can come in and play with the fish it is children helping other children."
Mrs Eldridge said she hoped Wimmera people would continue to support the appeal.
"Wimmera people are always so generous," she said.
"If people are trying to get donors to give $10 or $20 it can be a bit much so that is why we are just asking people for $2.
"We are probably a little bit behind where we were with our fundraising last year.
"It has to be ongoing and we have to keep at it or we will never reach our $30,000 target."
The store will host a garage sale next month, a family day in October, a trivia night next year and monthly barbecues to boost its fundraising.
Mrs Eldridge appealed for people to donate items for the garage sale.
She said people could drop the items at Horsham's Safeway store.