DONALD High School has won the statewide Transport Accident Commission ‘How Will You Wipe off 5?’ marketing competition.
The school won the campaign’s schools category with its video highlighting the dangers of low-level speeding.
Birchip Senior Citizens Club also won an award for dedicating a section of its website to the Wipe off 5 campaign.
The school and the club each won $5000.
Donald High School acting principal Nick Lynch said he was overwhelmed by the ingenuity and energy of students, staff and parents.
He said he was also impressed by the community’s enthusiasm for the project, which aimed to reduce road fatalities and injuries by encouraging motorists to voluntarily lower their speed by ﬁve kilometres an hour.
The video featured Energy Breakthrough members Belicia Bowles, Izak Geddes and Kyle Postlethwaite, who plan to squirt a number ‘5’ in tomato sauce on all pies sold at the 2013 North Central Football League grand ﬁnal at Donald on Saturday to remind motorists to slow down.
“What I liked about the entry was that it only began as an idea on a Thursday night at a school bingo fundraiser and was ﬁlmed at school the following Wednesday, and involved the whole school and the community,” Mr Lynch said.
“Only a community like Donald could achieve something like this at such short notice.”
Within days of deciding to enter, the entry concept had to be approved by North Central Football League,
Donald Football Club, Donald High School council and at a staff meeting, leaving just one week to produce the video before the deadline.
“It was led by one of our parents Jo Postlethwaite, who ensured it swung into action and we all could get the job done,” Mr Lynch said.
The school’s video is available to watch online at http://youtu.be/qsarruVJ1io.