DOMESTIC tourism in the Grampians is growing from strength to strength.
Grampians Tourism chief executive Will Flamsteed said the number of visitors in the region and the number of nights they stayed had steadily increased in the past 18 months.
He said the June quarter survey, released by Tourism Research Australia, reported a 16.7 per cent increase in the number of visitors in the region, compared with figures from June 2012.
The length of their stays had improved by almost 30 per cent in the same period.
“The average for regional Victoria over the same period slightly decreased, indicating the Grampians region was bucking a trend,” Mr Flamsteed said.
He said statistics showed marketing the region as a mecca for families, friends and couples was working.
“This is supported by the great experiences these visitors have once they are here,” Mr Flamsteed said.
An estimated $175 million in tourist dollars is spent in the Grampians each year.
Mr Flamsteed said spending generated a direct and indirect economic impact of almost $224 million.
Grampians Tourism’s latest marketing strategy has been a social media campaign incorporating Instagram, named ‘Instagrampians’.
Mr Flamsteed said it encouraged visitors and the region’s residents to share their spring Grampians experience.
Kookaburra Motor Lodge owner of three years Stephen Odgers said he had seen many of his clients taking snapshots of their stay in the area.
“Our forward bookings for the next three months are really good,” he said.
Halls Gap Tourism chairman Geoff Watts also believed there was a positive air in the region.