HORSHAM and district businesses have dressed their windows in purple for Paint the Town Purple this week.
The annual Relay for Life fundraiser kicked off on Sunday and continues until Friday.
It raises awareness of cancer research and of the Horsham and District Relay for Life in March next year.
Publicity co-ordinator Rene Vivian said businesses and relay teams were also hosting fundraising events throughout the week.
She said Horsham RSL had a lovely morning tea on Tuesday.
Mrs Vivian was a guest at a Horsham Village Gardens lunch on Tuesday, where she also gave a short talk.
She said she presented best purple outfit awards at both events.
Mrs Vivian said Cancer Council Victoria fundraising and communication division head Deb Stringer spoke to Relay for Life team leaders on Tuesday night.
Ms Stringer has worked for the not-for-profit sector for 25 years.
Horsham Rural City Council will host a morning tea on Wednesday with Ms Stringer.
Mrs Vivian said events tomorrow would include Kalimna Park and Horsham croquet clubs having purple fun days.
She said Horsham Golf Club women would also have a purple day.
She said the events coincided with Seniors Week.
Wimmera schools will host purple dress days to support Paint the Town Purple.
Mrs Vivian encouraged people to support participating businesses and to check out the window displays.
She said four judges would vote for best window on Friday.
The winner will receive a holiday to the Gold Coast, donated by the Wimmera Mail-Times.
Mrs Vivian thanked people for their support.
“I am rapt by the wonderful support from businesses,’’ she said.