WHILE most people are eagerly awaiting Santa's visit, some Wimmera children are taking the time to remind people that reindeer get hungry too.
Georgie Tyler, 8, Rylee Hateley, 8, and Remi Hateley, 11, have been busy selling reindeer food at Wawunna Road in Horsham.
Mother Mikayla Hateley said the girls were doing a roaring trade.
"The food is made up of oats, glitter and secret ingredients," she said.
Mrs Hateley said the girls would use half their profits to buy a present and donate it to a Christmas appeal that gives presents to children in need.
"We were talking about children who don't have anything on Christmas, and since they were making good profits, they thought that would be a great idea," she said.
Business veterans and brothers Heath, 7, Mitchell, 9, and Nathan, 11, Warrick are in their sixth year of feeding reindeer, with their shop in Natimuk Road.
The boys started with a little stall in 2008 and the business has grown bigger and bigger each year.