It is promoting Horsham and District’s March relay at Coughlin Park.

Relay for Life publicity officer Rene Vivian said she was excited to have additional advertising in Horsham this year.

“It will make a lot of people aware who might not have heard about it before and it is just another fantastic aspect of advertising the relay,” she said.

Mrs Vivian said the Telstra Store’s support was continuing from previous years.

“Telstra has always been very generous and supportive of both the relay and Paint the Town Purple, which is an offshoot of the relay,” she said.

“When I asked them whether they could do anything in regard to this year’s relay, they approached the proprietor of the whole building and they agreed to using the electronic board.”

Horsham Telstra Store assistant manager Ian Bell said the Telstra Store chose to advertise Relay for Life because it was a significant cause for the business to support.

“It is important for the community, so it is an important thing for us to promote,” he said.

“It’s to promote cancer awareness and it’s just about cancer survivors and thousands of Australians getting together to do the relay.”

Relay for Life is an overnight event that raises money for cancer awareness and research.

It requires teams to keep a baton moving continuously on a track at Coughlin Park for an entire night.

It is a chance for people to remember those who have been affected by cancer.

So far, a record 49 teams have signed up for the Horsham and District Relay for Life.

The event will be on March 14 and 15.

The advertisement will remain on the electronic board until then.