Horsham Mayor David Grimble said the season had enormous potential early on but little rain in August was starting to take its toll.

"We are seeing a range of crop conditions - between very good and dry," he said.

"It is starting to cause concern and we need rain over the next two or three weeks."

Cr Grimble said council would start talking to neighbouring councils about what could be done to assist struggling farmers.

"We will also talk to the Department of Environment and Primary Industries to work out how we can get a better handle on where the season outlook might be heading," he said.

"We need to know what we might have to start advocating for.

"There isn't a lot of assistance from the Federal Government for farmers, so we need to have a conversation early."

Cr Grimble said frost had also hit crops hard.

"Frost has dried the ground out as well, and if you drive around you see the crops are getting very dry," he said.

He said not much rain was forecast for September either.

"There is so much reliance on the crops - it affects everything, include the retail," he said.

"If we have a good harvest, the business sector also does well."

Victorian Farmers Federation vice-president and Murra Warra farmer David Jochinke urged farmers to talk to someone if they were feeling the pressure.

"Talk to your agronomist, bank manager or family," he said.

"It's important to get it out and not bottle anything up."

He said farmers should get on top of things early.

"It is better to have a contingency plan than an emergency plan," he said.

Horsham rural financial counsellor Chris Warrick said farmers were often hesitant about talking to the bank if the season had not been as good as predicted.

"One of our challenges in a grain growing region is that people will not ring up and use the service until the last minute," he said.

"If people have had a dry spring, and suffered damage from frost, they will likely have a reduced income.

"There are many options available to help get them through, but if farmers make the call early, there are a lot more options."