The Horsham People for Animal Welfare and Support's shop is officially open for business.
The group opened its 45 Firebrace Street store on Monday.
Horsham Rural City Council will allow the organisation to use the shop for a three-month trial period at no cost.
The store is an upgrade from the group's pennies for pound stalls, which raised money for Horsham pound.
Horsham PAWS president Lydia Ward said the opening week of business was going well.
She said customers started visiting right after opening on Monday.
"We had a really busy morning,'' she said. "We've mainly been promoting it on Facebook and we didn't know how it would go.''
Mrs Ward said the store would open Mondays, Wednesdays and Fridays from 10am to 4pm, and Saturdays from 9am to noon.
She said two volunteers would man the store, on three-hour shifts.
Mrs Ward encouraged people to consider volunteering at the store.
"We probably still need extra volunteers, and back-ups,'' she said.
"We are really grateful for the support from the community.''
Mrs Ward said the store had good quality second-hand women's clothing and accessories for sale, along with Horsham PAWS merchandise and gift cards from $5.
Horsham PAWS has been busy, running a raffle as well, to be drawn on November 30.
Mrs Ward said there were eight prizes, with first prize two Seiko watches worth $1000, donated by Mackay Leading Edge Jewellers in Horsham, second prize is one night's cabin accommodation at Wimmera Lakes Caravan Park and a meal for two at Horsham's Exchange Hotel, and third prize a dust buster donated by Bi-Rite Electrical in Horsham.
People can buy raffle tickets at the store.
Mrs Ward encouraged people to support the shop.
She thanked volunteers and businesses that had helped the group.
"We're extremely grateful to all the people who have donated beautiful clothing and accessories for us to sell,'' she said. "The shop wouldn't be possible without those donations.
"I'd also like to thank Horsham Rural City Council for giving us this opportunity.''