Horsham Agricultural Society has partnered with Business Horsham and Wimmera UnitingCare to give unprivileged families the opportunity to attend this year's Horsham Show.
The groups are encouraging members of the community to purchase show tickets and donate them to families through Wimmera UnitingCare.
Business Horsham's Wendy Mitchell was one of the first to donate tickets for the event on October 2 and 3.
"I've chosen to donate our tickets to a family who may be regularly struggling with the challenges and costs of everyday living," she said.
"The show could be a family's only opportunity for a school holiday activity to enjoy together."
Horsham Show sponsorship and promotions co-ordinator Andrea Cross said she was thrilled when Business Horsham approached her with the concept.
"Though the cost of membership and day tickets hasn't increased for some years, we still hear people say the cost is prohibitive in them attending the two-day event," she said.
Mrs Cross said she was grateful organisations like Business Horsham were prepared to support the family-friendly show.
"It is not just the generosity of people who give to charity that we appreciate, but also the ones who think outside the square and take a different approach to how they can support the community as a whole," she said.
Mrs Cross said this year's show would feature a range of free activities, demonstrations and displays.
She said organisers were confident families could spend a day at the show for minimal cost.
"I think people will be surprised by the vast range of free entertainment and attractions this year," she said.
Show tickets can be purchased from the show office or online at www.horshamshow.com.au.
Mrs Cross said anyone wanting to give their tickets to another family could take them to Wimmera UnitingCare for distribution.