HORSHAM Tyre and Battery is celebrating three decades of continued service to the Wimmera.
Owner Brendan Ellis said it had been a family owned and operated business for 30 years.
He said the operation has passed through two generations during that time.
“Reaching the 30-year mark is a high milestone achievement,” he said.
“It means a lot to me that the family tradition has been going on for so long.”
The business first opened in 1987 and was owned by Russell Frank Ellis.
Russell Ellis began his career at Beaurepaires.
He decided, however, to venture out with a business partner to start Horsham Tyre and Battery on McPherson Street in Horsham.
Brendan Ellis has worked at Horsham Tyre and Battery for 16 years.
Mr Ellis had an interest in the family business from a young age and worked at the workshop during his school days.
He took over ownership when his father died.
“I am very glad I took on the store because there was the option to sell it, but I have always had a keen interest in the family business,” Mr Ellis said.
Mr Ellis said he hoped to keep the business in the family for generations to come.
“You never know, one day, when my kids grow up they might take it on – but they are only young so we will have to see,” he said.
During his 16 years working for the business, Mr Ellis said he mostly enjoyed the opportunity to interact with the community.
“I like helping our customers with all their farm, truck, cars and four-wheel drive needs,” he said.
Mr Ellis said the business would have a birthday celebration of sorts to mark Horsham Tyre and Battery’s 30 years of service.
Representatives from battery and tyre companies will attend the celebrations.
Representatives include R&J Batteries, Australian Tyre Traders, Harvest Tyres and Bupa Tyres.
Mr Ellis said people were more than welcome to come along and join the celebrations.
The business will be celebrating with a barbecue from 5pm Friday at 77 McPherson Street in Horsham.