BRIM silos were broadcast on national television on Monday night, when the giant mural appeared on an episode of MasterChef Australia on Monday night.
The cooking television show filmed an episode at the base of the silos in February.
Wimmera Mallee Tourism Association chairwoman and Yarriambiack councillor Helen Ballentine said the exposure would benefit the region tremendously.
“People will come in from Stawell, Horsham and Nhill from the Wimmera; Walpeup and Ouyen from the Mallee and from places like Mildura and Swan Hill,” she said.
“All roads will lead to Brim and people will spend money in our shire and neighbouring shires.” Cr Ballantine said she appreciated support from Visit Victoria in helping make this happen.