A HAZE of purple will blanket Horsham and surrounding towns next month.
Paint The Town Purple is a week-long event that marks the official launch of the 2018 Horsham and District Relay For Life.
The initiative from October 9 to 13 encourages businesses to decorate their windows to raise awareness for the relay, and to support Cancer Council Victoria’s research and support services.
More than 80 businesses participated last year.
Co-ordinator Tami Lane said this year’s event was shaping up to be the biggest yet. “This year is very special given it is the 15th year of Horsham’s support for Relay For Life,” she said.
“The book Recipes for Life was released a few months ago to celebrate the work of all the volunteers and participants who have worked tirelessly to support those with cancer.
“This is not just a book of recipes – it’s a collection of memories from the 15 years of Horsham’s involvement.
“Every business participating in Paint The Town Purple will be provided with a poster promoting the book to put within their display.
Mrs Lane said proceeds from book sales would be donated to Rachael’s Wish, the fundraising initiative for the Wimmera Cancer Centre in Horsham.
“The more books sold, the more we give back to our cancer centre, so make sure the judges can see the poster within your display,” she said.
Mrs Lane said Horsham Primary School students had been busy re-decorating the HOPE signs used during Paint The Town Purple and the relay each year.
“The well-known signs are getting a facelift,” she said.
“They will be displayed in shop windows to showcase what the students have created. We would love for parents to bring their children down and search for their artwork in all of the shop windows.”
Mrs Lane said businesses could call her on 0417 002 237 or email email@example.com to register for Paint The Town Purple.
“With an amazing prize of a $2000 advertising package kindly donated by The Wimmera Mail-Times, there has never been a better year to get involved,” she said.
Mrs Lane also encouraged people to take photos of themselves with shop displays and upload it to the Horsham and District Relay for Life Facebook page for a chance to win prizes.