A former president of Motorcycle Riders Association of Australia, Mr Maggs said he had worked on road safety for 15 years.

"I travel about 4000 kilometres a week as a sub-contractor for a telecommunications company, so do see a lot of bad roads," he said.

"During that time I have contacted VicRoads, Minister for Transport Terry Mulder, Minister for Roads and Ports Tim Pallas MP, former Minister for Transport Peter Bachelor, the Transport Accident Commission and local MPs about the sad state of rural roads," he said.

"We're getting poor feedback and it's not good enough.

"The floods that occurred in September and January have contributed to poor roads and it's really disheartening to think we're not getting the roads repaired.

"The roads are just falling to bits."

Mr Maggs, a member of the national Independent Riders Group, said potholes were dangerous for all road users, but particularly for motorcycle and scooter users.

"Motorcycle and scooter riders are known in road safety terms as 'vulnerable' road users in that they are more likely to suffer injury from impact than those in cars," he said.

"It is a simple fact that if you hit a pothole in a car you might suffer a blown tyre or rim damage, which is serious, but you might avoid a crash.

"But if you hit a pothole on a motorcycle you're off the bike."

Mr Maggs said VicRoads had a duty of care to all road users to maintain safe roads.

"But it might take 14 to 16 weeks between reporting a hazard and having it fixed," he said.

"VicRoads might put up a sign, but at night time although you might see the reflection of the sign, you can't see the potholes because they're not lit up. On a bike you don't have the stability of three extra wheels and there are a lot of people taking up riding in the Wimmera."

Mr Maggs said his children were aged between four and 28.

"As a father who has two children who ride motorcycles and two more who have off-road trail bikes, but will likely take up riding, I'm definitely concerned about my kids on the road and as passengers in vehicles," he said.

"We need to keep families and communities safe and make people aware that there are dangers like potholes which aren't always construed as dangerous."

Mr Maggs said people could report bad roads to VicRoads by calling the hazard reporting line on 13 11 70.