A CROWD of about 1000 people will converge on Horsham’s Sawyer Park on Saturday for the first annual Horsham Rockfest.
The event – headlined by Australian Idol finalist Shannon Noll – will mark the first time the park’s soundshell has been hired out for a non-community event.
Organiser David Storer said Wimmera residents had been waiting for something like the rock festival.
"I think people get a misconception about Rockfest,” he said.
“They think it's going to be a moshpit, (but) we have security and seated areas.
“It's laid out very similar to the Horsham Country Music Festival in fact.
“I think people have to see it to get a picture of what it's going to be. We do it properly."
Noll is the crowd-pleasing headliner for this weekend's concernt, but the festival's been tailored to appeal to the tastes of fans of all ages.
"The Chantoozies have been great for the last few weeks. Once you hear those three girls sing together you'll go 'Wow', because they can sing and they're good entertainers. They've still got it and you'd be surprised all the songs you know."
"And then (former X-factor winner) Reece Mastin, if you haven't seen him life, the thing we say is forget everything you know about him and come along to the concert because he'll blow you away.
"He's not the teeny-bopper la-di-da songwriter singer, he plays rock songs and plays them well, and once again you'll go away saying 'How good is this kid?'."
The day will open with local solo performer Simon "Skuzz" Skurrie and Horsham Country Rock artist Paul Costa.
The event kicks off at 3pm on Saturday.
General admission tickets are $79.95 and available from Harvey Norman, Horsham.
Children under 15 are free. Anyone under 18 must be accompanied by an adult.