Improving self-control, self-knowing and relationship skills might not be top of mind for Wimmera businessowners, but an accredited emotional intelligence assessor wants to change that.
Sarah Streeter has started up Streeter Partners, a business which will hold workshops and one-on-one sessions with managers to develop their leadership skills.
"Scientific research shows emotional intelligence is more important than intellectual ability when it comes to successful businesspeople," she said.
"It's really about the leaders in a business: The managers and the supervisors having those emotional skills that then flow down to the staff.
"There are ten social emotional skills that are directly related to effective leadership, and when we can develop these skills, these will eventually translate into financial gains."
"For example, if you are in sales it is so important for you and your staff to have highly-developed optimism skills, because research has shown the link between sales and optimism."
"I know the Wimmera Development Association runs a leadership program, but the service I want to provide is targeting these specific skills to create more effective relationships, so they can provide excellent customer service and attract retain the right staff."
Mrs Streeter said emotional intelligence was crucial to the ongoing debate about attracting business and professionals to the Wimmera to remedy population decline.
"If you don't have great leadership within those organisations, what is going to keep these people here?"
Originally from Melbourne, Mrs Streeter moved to the region in 2008 to be with her partner Brock, a concreter in Warracknabeal. Ten years ago she had a small online business of her own designing underwear, named Urbanearthwear.
Mrs Streeter said she was all too happy to travel across the Wimmera to coach businesses. "I need to show I'm an emotionally intelligent leader myself, and to engage."
Mrs Streeter said those interested in being involved could contact her on 0415 505 745.