That is the message AFL Wimmera-Mallee is seeking to impart on its community, amid concerns younger members have had a silent introduction to this concept.

In partnership with the Victoria Responsible Gambling Foundation, the organisation will present a series of forums at Federation University Horsham on June 24.

Regional general manager Bruce Petering said it wanted to proactively address the gradual yet significant growth of gambling advertising, and gambling options, to Wimmera residents.

"It's crept up on us over a long time without us taking a lot of notice," he said.

"We have been hearing from from our clubs there are a lot of younger people in particular now talking about the odds of each games. They get that information almost rammed down their throats from the media, so we need to make sure our members are aware that can cause them some grief if they don't manage it."

Sport And Life Training will present the "Love the Game, not the Odds" forum at Federation University from 7.15pm. Prior to this, mental health education group Outside The Locker Room will host a session for coaching and support staff from 6pm at the same venue.

Mr Petering said being part of the initiative involved AFL Wimmera-Mallee reviewing its own practices.

"We'll make sure we don't accept any funding or supports from gambling organisations," he said. "If we can educate those clubs that will be the first step in the process, and then hopefully we can get into individual clubs and have a deeper discussion about it.

Mr Petering estimated 5000 people across the region engaged with AFL Wimmera-Mallee as volunteers, players and family.

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