Tim Watson ventured to Dimboola alongside media moguls Mike Sheehan and Sam Newman to give a talk and help his old football club raise money. Essendon Bombers' 1965 premiership player Alec Epis also spoke at the event.

Dimboola secretary Col Campbell said it was a stellar day.

"It was brilliant. It honestly couldn't have gotten any better," he said.

"The way the guys spoke was just awesome to hear."

Campbell said the generosity of the speakers and the success of the day would help the club tremendously.

"It cost us nothing for the day, there was no charge for them to come up, which I think speaks volumes for the character of the guys themselves," Campbell said.

"Mike Sheehan said to me at one stage that if we had to pay for them to come up, it would have cost us about 15 grand. So that in itself is amazing."

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The talk came about through a segment on SEN breakfast radio, where Watson and co-host Gary Lyon called Campbell out of the blue.

"They were talking about struggling country clubs. They called me and Gary said, 'would you like it if Tim came up for a day to do a talk and make some money for the club?'," Campbell said.

"I said, 'of course we would!'

"Tim spoke at the club about six years ago for a season launch ... but for it to happen like this was unreal."

Although the club initially just inquired for Watson to give a talk, Campbell said the addition of Newman, Sheehan and Epis added to a tremendous function.

"Originally it was just going to be Tim ... but it just got bigger and bigger," he said.

"To have someone like Mike Sheehan come up for us, the way he took control that little bit and compèred it a little was just unreal. It gave it that really professional edge.

"For him to be able to do that was really gold."

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Campbell said the event contributed some important money back into the club.

"We had about 200 people there I reckon," he said.

"They got swamped at the end with autographs.

"To have three of the biggest names in football media at the moment, to have them come up for nothing was just unreal.

"We auctioned one footy jumper off. We had the four of them sign it, and it went for $1450. That in itself was mind-blowing."

Campbell also wanted to thank the RSL, the Lions Club and everybody from the region for their help and support.

"It was a big effort from everyone involved, but that's what small country towns do, they band together for things like this," he said.