The 27-year-old's dedication to the event may sound impressive, but it's not surprising when you learn of his family history.

Mr Rintoule's father Dallas, who died in 2010, was a well-known race photographer.

"He was mad into horse racing, and his business meant he never missed a cup, so if I was with him, I didn't either," he said.

"The other thing is the social side of things: seeing the town get together and really celebrate the day.

"I know there are so many people in Horsham who get drawn to Fashions on the Field because they can get dressed up for that one time of year and really get noticed.

"The other thing is it's a drawcard event that's good for the city. People come from beyond to spend the day in Horsham, which is obviously good for the pubs and the shops."

Mr Rintoule said in the time he'd been attending the event, the most memorable moment was the 2012 cup, when jockey Holly McKechnie rode Texan Warney to their third consecutive win.

He said the biggest change had been the focus on off-track entertainment and the racing identities that came to compete.

"It's getting bigger-names trainers in," he said.

"I wouldn't necessarily call us a big town, but we're getting trainers to support our cup and bringing good-quality horses," he said.

For Rae Gardy, of Murtoa, the 2019 cup will be a chance for her to catch up with school friends.

"It's my first time back at the cup for a while, usually I'm busy at the (Rupanyup) Barley Banquet a this time of year too," she said. "Hopefully (I'll) win some money and the weather's good."

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