PINK was the colour of the 2019 Horsham Cup.
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So said Jon Dixon, of Horsham, who won the men's Fashions on the Field competition with a blue suit, hat, breast pocket rose and pink shirt combination.
Mr Dixon won after first entering the competition two years ago.
"Last time I didn't have a hat or flower, and I think that's what cost me," he said.
"I've ramped it up thanks to my partner Stacy. I've had the suit for 12 months now, and it's had a rebirth today with a few additions."
Mr Dixon recommended other men who attended the cup experiment and enter the competition.
Kaniva's Erin Witmitz won the women's competition, with a pink dress her mother made and shoes from her mother's cupboard.
Warracknabeal's Mary Viturino won the milliner competition, having previously won the women's competition in 2016.
"I try and do country cups around Victoria every now and then," she said.
"I do the cup carnival in Melbourne too. I haven't yet worn some of the dresses that I've bought for upcoming carnivals."
The competitions' judge, Eliza Icke, of Geelong, praised the high bar the Horsham contestants set.
Among them was 11-year-old Isabella Young, of Harrow, who had her first day in Fashions on the Field with an outfit that included a hand-made fascinator with a feather motif.
"I tried to think of what things made me happy," she said. "Everything flows straight and softly like a feather."
Sarah Ross, of Horsham, dressed in black along with her partner Alex and two children Zeke and Taite. She said she was able to get the outfits, which included bow ties, hats and a fascinator, in Horsham.
Several businesses booked out marquees at the 2019 event, including main sponsor Millers constructions, Wades and Johnstaff.
But for most, the Horsham Cup represented the chance to catch up with friends.
Tim Schumann, of Horsham, was at his first cup in several years, having received the day off work.
"It's a social gathering for me - I was surprised when some horses ran past before," he said.
Jade Pettitt, of Dimboola, went to the event for the first time with friend Robyn Lauricella. She said she would love to go again.
"It's just a day out. I've have had a punt and won on one race," she said.
While for Ray and Kay Grinham, of Stawell, the horses were the main attraction.
"Paul, Jones, the trainer of Barry the baptist (which raced in the Horsham Cup) is a good friend of ours," Mr Grinham said. "We'd be happy if he places."
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