Ararat Rural City Council chief executive Tim Harrison said the "centre" was a telephone support line created to help those who were isolated, in need or at high risk.

The system started last week.

Dr Harrison the relief centre was part of council's emergency management response to the COVID-19 pandemic.

He encouraged residents to use the service if they needed help.

"People can call if they have questions, concerns or needs during the restrictions, especially if they are isolated or vulnerable," he said.

"Our staff will put you in touch with organisations that can help and support you through the crisis."

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Council staff operate the centre, which is open Monday to Friday from 9am to 5pm.

Dr Harrison said people could call the hotline on 5355 0980.

So far, the relief centre has taken a number of phone calls from people asking for a range of information including council service arrangements, along with those who are isolated with no support and need essential supplies.

Dr Harrison said staff members would also call back to check in and provide company and reassurance for those who felt isolated.

"Staff members have developed resource folders with current COVID-19 information and local and state support service contacts, which they are providing callers," he said.

"This ensures we provide accurate and direct contact details for specialised support services, for instance, grocery delivery services, My Aged Care registration support, counselling services and mental health support.

"The staff members working in the relief centre have been chosen especially for their kind and friendly demeanours, and they are ready to take the community's calls.

"We also encourage residents to spread the word and let their neighbours, friends and family know about the centre number in case they haven't heard about it."

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