Farmers just ducking down the highway. Locals in Dimboola, Murtoa or Minyip driving the few kilometres to the local store or to visit a friend. People sitting in the backs of utes. People in taxis.
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They are all part of the group of non-seatbelt wearing offenders that Horsham Highway Patrol have picked up over the years.
People in the Wimmera from small towns and farmers are among the biggest culprits among those who fail to buckle up - despite it being 50 years since the introduction of mandatory seatbelt use.
After a rise in the number of deaths involving driver and passengers not wearing seatbelts the Transport Accident Commission has revived its compelling ad - dubbed "bend your knees, Katie" - first screened in 1992. The television ad implores Victorians to buckle up.
The "Bones" video showed a young woman, who was not wearing a seatbelt, thrown through the front windscreen of a car and the painful rehabilitation she faced afterwards.
It is linked to a new four-week campaign - "Seatbelts. What's stopping you?" - which will include new outdoor, digital, print and social media content.
Excuses given by drivers for not using a seatbelt were they "forgot", it was "uncomfortable", or they were "only ducking around the corner", Acting Sergeant for Horsham Highway Patrol Troy Curran said.
"Farmers do it [not wear a seatblet] and they aren't stressed about it," he said.
"They can be travelling from the farm across the road to some sheep."
He said the biggest numbers were on the highways and smaller towns in the region.
In the last 12 months to June 10 there were 37 seat belt offences recorded in the Horsham patrol's district.
There are hefty fines for people caught without a seatbelt - $330 and three demerit points for a driver, $330 for a passenger and $372 and three demerit points for the driver if the person in under 16. The driver is responsible for everybody in the car so they could also be fined for every person who didn't buckle up.
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Acting Sgt Curran said even a minor crash at low speeds could result in significant injury.
"Wearing a seatbelt is about safety," he said.
Minister for Roads, Road Safety and TAC, Jaala Pulford, in announcing the new campaign, said there were still too many people dieing as a result of not wearing a seatbelt.
"It is staggering that 50 years since seatbelts were made mandatory in Victoria, we are still seeing far too many people die our roads by failing to buckle up," she said
"This campaign is a powerful and emotional reminder of the devastating consequences of failing to do something as simple as taking a few seconds to belt up before you hit the road."
