WARRACKNABEAL business owner and mother-of-five Johanna Clark has made her debut on TV across the Wimmera as part of Hindmarsh Tourism's Unearth Amazing advertising campaign.
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Mrs Clark, originally from Warrnambool, has lived in Warracknabeal for the past six years. She and her husband own and operate Pink Nade Boutique, a women's clothing and accessories store, and Loud Signs, a signwriting business.
Pink Nade opened three years ago under the name Menace Toys. The business recently underwent a rebranding and a renovation, alongside Mrs Clark's expansion into online sales and marketing.
The store sells women's clothing and their brand of earrings which are manufactured in-store.
"I employ three local women and we manufacture and post all of our online orders from the boutique, we have a shop front as well," Mrs Clark said.
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"The earrings are acrylic. We own a laser cutter and we cut the earrings in-store."
Pink Nade has a robust online presence, with Mrs Clark's Instagram page having over 20,000 followers.
A social media superstar, Mrs Clark posts videos of her dancing and behind-the-scenes footage to market her business.
"We have a love-hate relationship with social media. We just try and think outside of the box with our marketing and not just do what has already been done," Mrs Clark said.
"So we do lots of dancing videos and lots of silly, funny things to get people talking about our business and our journey and it has gone along really well."
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Due to her extensive social media presence and family, Mrs Clark was approached by regional advertising agency Aubrey and Areegra to star in the companies campaign for Hindmarsh Tourism.
"They needed a family, and sometimes kids don't cooperate on the day, so they knew I could take five and swap out kids if we needed to," Mrs Clark said.
"But my kids were actually super well behaved and they are in most of the shots."
As part of the advertising campaign, Mrs Clark and her family travelled across the Hindmarsh Shire, visiting places like the Dimboola Imaginarium, Rainbow, Jeparit, and NhillBilly Farm.
The campaign was an extension of the Unearth Amazing campaign for Wimmera Mallee Tourism, focusing on the Hindmarsh Shire to encourage Victorians to travel closer to home.
Mrs Clark said the idea behind the campaign was "fantastic" and believed interstate travel was a great idea for larger families like hers.
"I think it is fantastic. We have always been focused on getting away from the state," Mrs Clark said.
"To be honest, all of the places we visited in the Hindmarsh Shire I had never been to; I had never thought to travel so close to home.
"I literally could have done it in a day, and it was much cheaper than flying to Queensland.
"All of the things that we went to were free activities, which was a big tick for us as a large family because a large family is two adults and two children, so we always have to pay for the extra three."
The Unearth Amazing campaign will run as a television commercial for four weeks leading up to Easter.
Commercials for the campaign premiered on screens last weekend.
Mrs Clark said she was yet to see the final product but has received many messages from friends who spotted her.
"I haven't seen the full ad yet but my five-year-old son did. He was at his nan's and he was screaming at her, 'I am on TV, I am on TV' because he had randomly seen it. So he is pretty chuffed tell everybody he is famous and on TV," Mrs Clark said.
"It is pretty cool. I have ad a heap of people message me and say, 'hey did I just see you on TV?'. It has been played a lot it seems."
To see Mrs Clark's content, visit Pink Nade's Instagram page.
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