The butcher, baker, and candlestick maker are all flat out as Easter approaches.
With the Easter Bunny just at the doorstep, businesses across the Wimmera are flat out.
Wimmera Outdoors manager Paul Lewis said thanks to last year, many people are enticed to camp.
"A lot of people bought camping gear last year when they wouldn't normally go camping because they couldn't go to Queensland," he said.
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"People will now go and enjoy their own backyard."
People, including locals, are exploring the Wimmera and Grampians rather than flying out somewhere, which means a lot of camping gear is flying out the door.
"I heard from a customer Bunnings was out of chairs," Mr Lewis said.
"There are so many people camping.
"We're flat out selling camping and fishing gear."
Mr Lewis said he received many phone calls over the last two weeks for tips for where to fish and where to stay.
"People want to know anything and everything. People want to know the best spots," he said.
"They want to know where to have a nice dinner because they've just arrived and have already marked their camping spot.
"They've already marked their spot for the weekend."
Food retailers are also enjoying the Easter rush.
Food Babies Takeaway and Catering owner Lee Chaplin said Easter is the most significant time of the year for her business, and she will have all staff on deck.
"Easter will be massive," she said.
"We're doing things a bit different this year.
"We'll have food ready in bays so people can get in and out a lot quicker."
Ms Chaplin said even last year was a successful event for them.
"Good Friday is our biggest day," she said.
"Last year was triple our normal Friday night late trade which is our busiest time.
"This year it will be all hands on deck. It is mad."
Horsham Rural City Council mayor Robyn Gulline said accommodation was booked-out across Horsham.
"We know many people want to enjoy the last glimpses of the autumn warm weather before things start to cool down," she said.
"We also find a lot of travellers couldn't get accommodation in nearby places like Halls Gap or Dimboola, so they base themselves in Horsham to go the Grampians, Silo Art Trail or the Little Desert.
"It's great news for our region."
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