General News
4 September, 2025
Specsavers revamp a vision most clear
AFTER 13 years in town, the Horsham Specsavers store has just undergone a significant refresh of its layout, and the owners were very pleased with the completed work.
Michael and Martie Peter said the changes reflected their desire to be “a dynamic business” offering optometry services for locals that met a large range of needs and were “excited to share this new space with the community”.
With a prominent shopfront position on Firebrace St, Ms Peter said at the soft relaunch earlier this week there was much more going on inside than just the cosmetics of a brighter customer-friendly environment and hoped locals would come in to take a look.
“The whole layout of the store is now different,” she said.
“We've included some extra service desks.
"We’ve got some new staff members (that have) joined us over the last month, (and) we’ve got a new grad optometrist who’s also joining the team, a local guy who’s become an optometrist: Chris Everson.”
She said returning customers would also notice a different organisation of designs to make it easier to select the look they were searching for, “based on shapes, not so much pricing” with “a lot of light” to help too.
Mr Peter said it was a suitable time to update the store, as they hadn’t changed anything in their years there, and hoped the two-week refit would be “good for the morale of our team as well”.
“We’re all about friendly, helpful and professional service,” he said.
Ms Peter agreed and stressed what they offered went well beyond just a new pair of glasses, with their goal to help people with a range of vision difficulties.
“We've just got a great team that are working together,” she said.
“We can offer free eye scans, our OCT (Optical Coherence Tomography) equipment is up to date … so we can look into people’s eyes before they even see the optometrist.”
She added that they are aware of an increase of children having vision issues with increased screen time “so we've got a whole system with myopia control that we offer parents as well” and were very conscious of working closely with ophthalmologists for some customers: “Being rural, obviously we have to be linked in with them”.
“Eye health is first of mind for us,” Ms Peter said.
“Helping people with eyewear is a bonus, because obviously you'll have to correct some of those eye issues and that's where the glasses part come in, and it's affordable, because that's what we stand for.”
With a typical two-week turnaround to receive an ordered pair of glasses, Ms Peter added: “We even do postal services for people who can't collect, because we do have remote people coming to our business.”
The husband-wife duo also own the Stawell Specsavers store.