KNOWN to some as the Wimmera bread tag lady, Kirsten Ridgeway is helping people and the environment - one bread tag at a time.
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Ms Ridgeway has been collecting bread tags for the past few months which will raise money for wheelchairs.
Bread Tags for Wheelchairs has been running in South Africa since 2006.
The organisation collects bread tags for plastic company, Zibo, which then buys it for a small amount per kilogram. The tags - which are high impact polystyrene, type 6 plastic - are recycled and then made into seedling trays.
The proceeds are used to provide wheelchairs for people in need. At present, about 500 kilograms of bread tags are collected each month in South Africa, funding two to three wheelchairs.
The Australian arm of Bread Tags for Wheelchairs was set up in August to help promote collection.
"The plastic which goes in making bread tags are high impact. You cannot put them in recycling at home and hence do not get recycled here," Ms Ridgeway said.
She said she stumbled on the campaign via social media and found that the cause was not being carried out in the Wimmera.
"I just fell upon this on social media. It came across my radar and I looked into it. There was no one collecting in this region that I could find and contacted the person co-ordinating it named Jenny," she said.
"The next closest person is in Warracknabeal or Warrnambool. There was a hole in this region and I thought I could fill that gap by kicking this off.
"I started a couple of months ago. I told a few friends about it and they kept a jar on their bench.
"They drop them off when it's full. Even at my workplace, I have a coffee jar where everyone deposits the bread tags. It all adds up."
Ms Ridgeway has collected about half a dozen jars to date and aims to expand the effort by setting up more collection points in Horsham.
Her efforts have reached a large number of people - including some beyond her acquaintance circle.
"I had a lady message me who had a collection of bread tags and her granddaughter dropped it off to my house," she said.
Ms Ridgeway is a disability community health service worker, which has largely motivated her to collect for the cause.
"I can see the effects of seeing someone being independent and mobile as much as possible. It has a flow-on effect for community, for family and friends. It just ticks all the boxes for me," she said.
"I have previously done a lot of work for social organisations and charities but this is probably the most fun. It is more like a mission."
Ms Ridgeway moved to Horsham a year ago and believes this cause is a good way make a difference in the community.
The bread tags are presently being collected at her home address, which she intends to expand by having other collection points at schools and workplaces.
"My home address is currently my collection point, which hasn't been advertised, but I am hoping to have a collection point at my work foyer with the small kids' wheelie bins," she said.
After the final collection of bread tags, the lot will be deposited to a larger facility in Melbourne which will then be transported and recycled in Robe, South Australia at Transmutation Reduce Reuse and Recycle.
Ms Ridgeway's plans to get local schools involved will also help impart environmental awareness in the region's youngest residents, she says.
She plans to make money boxes with a slot at the top, out of honey jars, which she says are comparatively more child-friendly. This will then be supplied to schools for students to collect the bread tags.
Her children Kalina, 11, and Jude, 9, have been actively helping her reach her target.
"They are about to go to school and do show and tell and get their school on board," she said.
The collection has been also remarked as a great bonding activity for this family of four.
"My son takes his little jar with him in the anticipation of finding something. He went to a barbecue and came home with some bread tags for me," Ms Ridgeway said.
"Both my kids are very passionate about the environment. We walk down the river and pick up rubbish. This cause certainly adds a different element to it."
Ms Ridgeway encouraged cafes, sporting clubs and other community organisations to get involved.
"It would be really good to see some organisations and big businesses on board. I had a donation from GWMWater board very recently for the same," she said.
Ms Ridgeway said the project was also having a positive impact on the environment locally.
"I am quite passionate about the environment. To save these tiny plastics getting into the waterways, ducks and birds eating them, it is worth picking them up. Other people might look at litter and pick up a can, but they are not going to bend down to pick up a bread tag. So I can be that person, " she said.
"People come across and ask me what I am doing or if I have lost something,
"I love being outdoors and this is a good way to make sure that the environment that we live in is nice and clean - especially around the Wimmera River."
Ms Ridgeway said people wanting to contribute and support the cause could visit her Facebook page, called 'Crazy Breadtag Lady Wimmera'.