It comes as a state government probe into trespass and harassment laws as they relate to farmers will wrap up taking public submissions on Friday.

The inquiry was announced in the wake of a string of demonstrations by animal activists, including at Nhill's Luv-a-Duck poultry processing plant in November, where activists associated with the group Aussie Farms trespassed on the property and took ducks out of their pens.

Aussie Farms describes itself as an "animal rights charity, dedicating to ending commercialised animal abuse and exploitation in Australian animal agriculture facilities by increasing industry transparency and educating the public about modern farming and slaughtering practices".

VFF President David Jochinke, of Murra Warra, said it was important farmers contributed to the conversation about their practices, and showed the full journey of food from the paddock to people's plates.

"Farmers should be using social media, it's easiest way to be getting involved and everyone's got a smartphone nowadays," he said.

"It is easier to tell the story online as a farmer than have people come onto your property in terms of letting them know what goes on.

"The important things is being open and honest. The most interesting stories are the rawest, and you can't script stories: you need to show people what you do in the most honest form possible, and that they shouldn't be fearful of what we do, because it has a place in society and we doing it under the legal framework,"

Nathan Albrecht, of Glenlee, farms a mixed sheep and cropping operation. While he said he hadn't used social media to campaign against animal activists or inform consumers, twitter had nonetheless been a useful tool.

"It's a good one for finding out what's happening in Australia, in terms of rainfall and weed problems," he said.

"Farmers seem to put what they'd like to say on twitter, so I'll look at it to see what they are doing to manage those problems and try to bring forward those practices here.

"When you look at a weather map it could show 40 per cent of Victoria getting rain, but when you look into it one farmer might have 10 ml another might have one ml, so I find (twitter) gives you more specific local knowledge."

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