AN INTERNATIONAL agricultural company believes the Wimmera is the centre of excellence for grain production, making it the country's ideal location for research and development.
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BASF Agricultural Solutions announced on Wednesday it would released new varieties of wheat and canola to growers in 2021, along with a new range of herbicides.
The company operates at the Wheat and Oilseed Breeding Centre at Longerenong.
BASF Australia and New Zealand head of seeds Rob Hall said the company was launching a new InVigor, TruFlex, PodGuard variety of canola.
"We have also just announced we are going to commercialise four wheat varieties with our partner Seednet, which is owned by Landmark," he said.
"They are the first four wheat varieties to be commercialised by BASF globally, so it is quite exciting."
The varieties will be spring wheat varieties, suitable for NSW and Victorian growers.
The four new varieties were selected for their yield, quality and agronomic adaptability.
Mr Hall said the company started wheat breading in 2010.
"We are proud of our achievements to get these varieties ready so rapidly," he said.
"We've been canola breeding for more than 20 years now, but we commercialised that business in 2013."
Mr Hall said breeding was a long process.
"The average variety takes about 10 years to get to the market," he said.
Mr Hall said when BASF started its breeding program, it looked all around Australia for where it could set up.
"There was many reasons why we came to Longerenong - one is the access to the agriculture college, which is one of the oldest in Australia," he said.
"The actual soil here is some of the best soil in Australia.
"Then on top of that, we had access to the Wimmera-Mallee Pipeline, which is a fantastic development.
"It's our insurance policy - we invest a lot of money here every season in all of our research activities and having the availability of water when it's not raining, or to finish the crop, is very important to us.
"Horsham and the Wimmera is the centre of excellence for grain in Australia."
BASF head of agricultural solutions Gavin Jackson said the company was also launching a range of new herbicides.
"We made an announcement 12 months ago that we would launch 25 new products in crop protection by 2023," he said.
"By the end of 2020 we will have about 13-14 available, so we are well on track."
So far this year, the company has launched soil wetting agents Divine Agri and Divine Integrate, along with Serifel, a preventative fungicide.
It aims to release 13 new fungicides, herbicides and insecticides later this year.
"We are very excited by all the new launches and we are committed to developing agriculture in Australia," Mr Jackson said.
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