A St.Helen's Plains family has been recognised for its longstanding partnership with wool business Elders.
On Thursday, farm manager Murray Hill, wife Helen and son Matthew attended a sale offering their 60 bale clip, to mark 100 years brokering wool with the company.
Murray said the family had weathered personal tragedy and politics to still be doing what they do in 2019.
The Hill family's association with the Wimmera began in the 1870s, when his great-great-great grandfather James Hill and sons James junior and Joseph each selected 320 acres at Kewell to begin farming on.
James junior established the collection of taxidermied birds that now resides on the lower level of Murtoa's water tower museum.
"They then bought Golton which is where we are now, and Joseph took over this side of the family business," he said. "Our brand on our wool is JAH over a heart, which stands for Joseph Anderson Hill. That has been branded on wool since 1907."
Mr Hill has been running the wool, grain and legumes enterprise since 1986, taking over at the age of 25 from his father Keith, who died after suffering a stroke.
Keith himself took over the wool growing and supplying business at a young age when Murray's grandfather Trevor died at 39.
"It would have been very challenging because Dad was only 11 when his father died, so I could understand what he went through," he said.
"You just had to knuckle down and hope you made the right decisions. I didn't want to lose all he had worked for."
"The wool market had been very depressed because the wool corporation put a floor price in and they bought wool and interfered with the price, then wool last year as at a record high and now it's back to probably 2017 levels. It's dropped away I think due to the trade war between the US and China: China buys the majority of our wool."
Mr Hill mainly runs merino wool, while his son Matthew, 25, has the Aurora Park Hampshire Down stud, also at St.Helen's Plains.
Mr Hill said he was confident the family would continue to have a farming presence in the area beyond Matthew, its seventh generation.
"It's just part of life to us," he said.
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