HORSHAM residents jumped on mobiles and laptops to discuss the goodness of the community, "dryland swimming" and even relationship statuses on Channel 7's Sunrise on Monday morning.
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Horsham featured for the letter H in the breakfast show's A-Z virtual tour of Australian towns.
It was the result of a push led by resident Sallie Koenig to highlight the city under the theme 'Horsham helps'.
For the past few weeks, Mrs Koenig has encouraged people to email the Sunrise producers with good news stories from the city.
She said the appearance was confirmed on Saturday, with details being sorted out into Sunday night.
"It was a hectic Mother's Day," she said.
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Mrs Koenig was up at 4.30am on Monday to appear on the show with a selection of about 10 other residents, all ready to showcase the city.
Despite the early start, she was thrilled with how it all went.
"It's so exciting," she said.
"I just hope it creates a bit of a buzz around town.
"They said we campaigned so hard and put in so much effort. But you didn't know what you were up against."
Mrs Koenig talked about the highlights of Horsham, including Alfonso, the creator of the florrie.
"He was kind enough to make some original florries for us to use on the show and even gifted Josh and I, with some which we were so grateful for," she said.
Mrs Koenig described being on television as surreal and crazy.
She said it was fantastic there was so much to celebrate in the region.
She also thanked the Sunrise crew including weather presenter Sam "Sam Mac" McMillan, and producer Sean Flynn.
"They put everyone at ease," she said.
"It's just been such a tough few months for everyone. It just feels like a real buzz around town now."
Kerryn Prouse of private business Prouse Swim School on Golf Course Road joined the Sunrise crew on Monday as well.
She became involved after seeing a social media post by Mrs Koenig encouraging people to email producers.
Mrs Prouse wrote about how the swim business was closed because of COVID-19, but how it continued to teach "dryland swimming" lessons via video conferencing site Zoom.
The lessons include teaching techniques even though students couldn't be in the water.
Mrs Prouse said it was one way the business could stay connected with its families.
She was nervous on Sunday when she found out she would be featured in the show.
But she said it was a great experience.
Mrs Prouse appeared on television with her nieces Evie and Larnie Kalms.
"It put us on a high," she said. "It was all good fun."
Mrs Prouse said the swim school was taking action to help with social distancing measures.
Changes include automatic doors into the change rooms, hand sanitiser stands inside the doors, and sensor taps and paper towels in the bathroom.
"We're getting ready for whenever we're able to come back," Mrs Prouse said.
Joining the Brady Bunch-like array of Wimmera faces on television on Monday morning was photographer Rachel Deckert, of Bella Madre Photography.
Ms Deckert was one of the inspirations behind Mrs Koenig's push for Horsham to appear on the show's weather segment.
She was happy with the campaign's success.
"It was lovely for Horsham to be highlighted," she said.
Ms Deckert was up at 5.30am and said she loved being backstage with everyone.
"We had an absolute ball. It was hysterical," she said.
"I loved the range of people they got on. It's good to highlight the different areas of Horsham that make it so great."
Ms Deckert is no stranger to television, having worked for Channel 10 many years ago.
But she said this was completely different.
"It was a great experience to be a part of," she said.
Sam Mac caught Ms Deckert and her friend, Bella Madre hairdresser Stacey Wright, off-guard when he asked them to "sell" themselves in 10 seconds to potential suitors watching.
But the weather presenter hopes of playing matchmaker were short-lived.
"Yes, I'm still single," Ms Deckert laughed.
Much like Ms Deckert, Miss Wright has had a taste of the spotlight before, using livestreams on social media.
She was still nervous about appearing on television for the first time - but now she would love to do it again.
"I absolutely loved it," she said.
"The adrenaline running through my body afterwards... I was pumped and excited."
Miss Wright said she had always been into the behind-the-scenes features on movies and television shows, and loved being able to see it for herself.
She said from her mobile phone, where she was logged into the Zoom conference call, she could see all the other Horsham representatives, plus Sam Mac in Sydney.
"We were talking to the producers and Sam in between things," she said.
It was behind the scenes that a throw-away comment about how her future husband might be watching the show that led to Sam Mac's challenge.
Miss Wright joked her future husband hadn't shown up just yet, but she was still taking applications.
"You've just got to put yourself out there," she said.
Overall, Miss Wright, who also runs Stacey Wright Hair Design, said it was great to showcase the Horsham community.
"It was great - good fun," she said.
Watch the episode here
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