MASKS have become hot property across the region as the number of COVID-19 cases in Victoria continue to rise.
Victorian Premier Dan Andrews recommended on Friday that people in regional areas should wear masks when unable to socially distance.
Horsham chemists said there had been a gradual increase in mask sales across the last week, but that it spiked on Friday.
"It's gone crazy," Amcal Pharmacy Horsham retail manager Sam Jendie said.
"It's been ongoing for a while, but today has just been off its tree."
She said customers were clearly concerned about their health and safety.
"I think people are concerned," she said.
"I think the announcement that if you can't social distance, you have to wear a mask, has sent the town into a bit of action."
While the masks offered at pharmacies are single-use, some residents are taking matters into their own hands.
Horsham's Holli Duckworth said a friend made her mask, and ensured it was up to standard.
"Mine is three-layer fabric," she said.
"I just think it's sensible (to wear a mask)."
The Department of Health and Human Services says masks are an additional protective measure.
"The best way to protect other people against coronavirus (COVID-19) is keeping 1.5 metres apart, wash your hands often, and cough or sneeze into your elbow or tissue. Face masks add an additional protective physical barrier to protect you and your loved ones," the DHHS website states.
"You know your mask is working to protect you if it is well fitted. If the ties are loose, tighten them to ensure a snug fit. The mask should fit snugly and cover your nose and mouth. Keep an eye on the integrity of the fabric as with repeated washing it may thin over time. If this happens, replace the mask."
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