After WWII and seeking new opportunities, Frank Gason, his wife Jean and their young family moved from Geelong to Ararat, Victoria and started AF Gason Pty Ltd.
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For over three-quarters of a century since, continuous generations of the Gason family have been living and working in the Ararat Rural City, with their presence remaining strongly felt in the community to this day.
As the company grew and became one of the largest regional employers in the area, the Gason name has become recognised not only locally but also nationally and internationally.
Six members of the family, spanning four generations, fulfil prominent roles with the manufacturer: Les Gason - chairman of the board of directors, Greg Gason - agricultural division manager and director, Wayne Gason - managing director, Oakley Gason - marketing coordinator, Morgan Gason - heater division manager and Riley Gason - industrial services engineer.
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"The Gason family members are proud of the business's heritage, with over 150 years of experience shared between them," Oakley Gason said.
"With core values of honesty, respect and openness, the family have endeavoured to ensure that the wellbeing of their staff, their families and the community in which they live and work is paramount.
"Whenever practically possible, the importance of achieving a positive work/life balance is considered in the daily operations of the company - in fact, one of the business's operational rules is to value family life within the community.
"From supporting local churches, schools, sports clubs and community groups through finance, advice, leadership, and participation, the Gason family have certainly settled and, are committed to this great part of country Victoria.
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Mr Gason said the family and business have always strived to ensure the sustainability of employment through good times and bad whilst demonstrating integrity, ethical conduct, honesty and fairness in all their business dealings.
"The Gason family desire to provide employees with challenges, opportunities, and personal satisfaction whilst recognising their value and contribution," he said.
"From the humble beginnings of the motor trimming business in January 1946, many members of the Gason clan have worked permanently or on a part-time basis in the business.
"We are committed to continuing conceptualising, designing, manufacturing and assembling high-quality agricultural machinery tailored for the Australasian market - machinery that is producer proven and as our Father, Grandfather, and Great Grandfather Frank would say, "built to last......because it's Gason"."
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