Motels, holiday rentals and takeaway services are likely to play a bigger role during stage two of the Murra Warra wind farm's construction.
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Business will this week learn how they can contribute to the project, which set to begin in October and last until April 2022.
The Wimmera Development Association and companies involved in the project - General Electric, Renewable Energy Solutions and Zenviron - will host a Zoom webinar on Thursday at 2pm with more information.
Subcontractors and services will hear about accreditations and other requirements, such as drug and alcohol testing, to access the project.
READ MORE: Stage two of Murra Warra confirmed
WDA project manager Mark Fletcher said building connections with the project early on would help service, hospitality and accommodation providers hit hard by the COVID-19 pandemic.
"We want to make sure the region is well-placed to maximise the economic benefit to the region," he said.
"At this stage, accommodation providers are at a very minimal level of operation, and there is a housing shortage in the region. If one or more hotels put their hands up and are able to have some people from the same workplace stay on-site, that's a benefit to those businesses.
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"If people live in a motel for a period of time, there is the possibility some outlets can do takeaway."
People can register their interest in the webinar via info@wda.org.au. A recording of the webinar will also be available afterwards.
David Hodgson, General Electric's site manager at Murra Warra, said the company was looking to house its workers individually.
"Our focus has been trying to get as many local people as possible, or at least from regional Victoria, working on the project," he said.
"We have set up an account locally with one of the smaller motel in town to try and give them business," he said.
"As a contractor, we also look at how we manage the environmental side of things. You get hotels that have reusable cups or give guests the option of not washing towels every day."
Horsham Real Estate agent Gerry Smith said finding accommodation for workers was difficult during stage one of the project, but "the market sorted itself out".
"The workers tend to be spread around it - they can be in towns other than Horsham," he said. "Vacancy rates are zero at the moment, so supply and demand will suggest the cost will go up for short-term accommodation.
"Motel accommodation and Airbnb have higher than normal vacancy rates, so alternative accommodation may play a larger part than it did in stage one."
Mr Smith said no major new housing options had become available in Horsham since stage one of the project began, and existing housing estates were expanding slowly.
Harcourts Horsham's Mark Clyne said he had not seen a rental property available in Horsham for four weeks.
An economic assessment of stage one of the wind farm project found there were 520 rooms, cabins and caravan sites in Horsham, and that the project would require accommodation for up to 100 external workers at any given time.
It also estimated construction workers would inject an extra $5.8 million into the Wimmera's economy during stage one, supporting 30 service sector jobs.
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