"If we don't make finals I'll see it as a failure for the group."
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They're fighting words from Justin Beugelaar, but Dimboola's coach has good reason to be optimistic.
The Roos' 2019 season, though stuttering at times, was historic.
They opened the year by beating Nhill, recording the club's first win in 616 days.
Late in the season, the Roos completed one of the most remarkable upsets in recent history, defeating Horsham at City Oval for the first time in 17 years.
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Dimboola closed the year with a win against the Horsham Saints propelling the club to seventh - it's best finish to a season since 2015.
Then football stopped.
"Yeah we lost momentum, of course," Beuguelaar said.
"We were pushing for a big year last year.
"Those wins (in 2019) really pumped some enthusiasm and excitement back into the group. Now that we've done that the boys know that we can win those games.
"It's put us in really good stead going forward."
Beugelaar doesn't want to stop at just one or two wins and the club's off-season recruitment signals that.
VFL premiership midfielder Mitchell O'Donnell headlines the handy list of signings.
Joining the former Box Hill vice-captain is Ballarat Football League gun Jack Landt, his younger brother Brock, East Sunbury best-and-fairest Tom Cree and former VFL goalkicking force Dylan Tarczon.
"Our forward line is where we really did some directed recruiting," Beugelaar said.
"Dylan Tarczon is a big unit who I think is going to be very, very scary for a few defenders this year.
"Having played high-level football myself in defence, I actually matched up on him in a few drills and he's probably one of the strongest players I've played on and (one of the most) explosive.
"He's really going to be a focal point for us up there and is what we've been chasing."
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As for his season goals, Beugelaar is unapologetic.
"Our number one goal is finals," he said. "We're a week-by-week team, and when I say week-by-week I mean we win each week. That's our goal.
"Our mantra has always been "we not me" and that's the foundation for our year.
"We've got to really aim for finals, and once you make that anything can happen in finals."
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